Get Gen Z to pick AMC Theaters over streaming services.
IDEA
AMC Theaters is bringing back the magic of the cinematic experience by making distraction-free living a habit.
AD: PIPER OGLETREE & KAT ZHANG
CW: RYAN FENTON & KAT ZHANG
DP: MICHEAL NORRIS
EDITOR: TATUM OSTOS
Case Study
Teaser Social Video
AMC will put videos on social to remind people to look up.
AMC Loyalty App
AMC introduces "AMC Mode" on their app, a behavior-changing loyalty program that encourages users to silence their phones for a selected movie runtime in exchange for perks such as popcorn, drinks, and even free movie tickets.
