BRONZE CROWBAR WINNER 2025
AMC THEATRES
Get Gen Z to pick AMC Theaters over streaming services.
IDEA
AMC Theaters is bringing back the magic of the cinematic experience by making distraction-free living a habit.
ART DIRECTORS: PIPER OGLETREE & KAT ZHANG
COPYWRITERS: RYAN FENTON & KAT ZHANG
DIRECTOR OF PHOTOGRAPHY: MICHEAL NORRIS
EDITOR: TATUM OSTOS
Case Study
Teaser Social Video
AMC will put videos on social to remind people to look up.
AMC Loyalty App
AMC introduces "AMC Mode" on their app, a behavior-changing loyalty program that encourages users to silence their phones for a selected movie runtime in exchange for perks such as popcorn, drinks, and even free movie tickets.
Try the Prototype
0) Beautiful Splash Screen
3) Trade phone-free time for AMC Points
Tabletops & Benches
1) Welcome to AMC Mode
Out of Home
AMC will place decals directly in the eyeline of those glued to their screens, reminding them to look up and live in the moment.
2) Choose AMC Mode duration
Sidewalks, Crosswalks, & Floors
Stadium & Arena Seating
4) Redeem points for snacks and free movie tickets
5) Select what you want to cash in your points for
TOOLS USED: PROCREATE, ADOBE PHOTOSHOP, FIGMA, CANVA, MINTEL, A 5’6 SKELETON
HOW DID WE CREATE THIS AMAZING CAMPAIGN?
We found the DP and acted as directors and producers for the video, which became the fun deliverable of this campaign. We created a shot list and location list for the DP. We used props through the theater program at UT Austin. Then it became 3 days of just filming weird shit that this guy is missing because he’s on his phone all the time.
