Get Gen Z to pick AMC Theaters over streaming services.
AMC Theaters. Look Up.
AMC Theaters is bringing back the magic of the cinematic experience by making distraction-free living a habit.
Bronze Crowbar Winner 2025
Case Study
Teaser Social Video
AMC will put videos on social to remind people to look up.
AMC Loyalty App
AMC introduces "AMC Mode" on their app, a behavior-changing loyalty program that encourages users to silence their phones for a selected movie runtime in exchange for perks such as popcorn, drinks, and even free movie tickets.
