AMTRAK

Spotlight the unexpected human connections that happen on Amtrak, an underappreciated part of the experience, and make those interactions a reason for consumers to choose to ride.

IDEA

Train travel creates opportunities for people to meet, share stories, and form connections, unlike any other form of travel. Amtrak travelers have unique stories to tell, and we want to hear them.

AD: PIPER OGLETREE & NORA SHARAF

CW: RYAN FENTON

Story Exchange

At Amtrak train stations, a mailbox will be available where passengers can pick up a postcard and share an unforgettable experience from the train. Once they’ve written their story, they can drop the postcard into the mailbox for a chance to have it be featured on Amtrak’s Instagram. 

Prints

The stories submitted via postcard will be turned into print ads.

Social Video

As well as turned into social videos.

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AMC Theatres