MERIT ONE SHOW YOUNG ONES WINNER // FILM & VIDEO SINGLE
ONE SHOW YOUNG ONES PITCH COMPETITION FINALISTS
PERDUE CHICKEN
Get parents with teens to crave Perdue Chicken Air Fryer Ready Crispy Chicken Wings and shift the brand perception that Perdue Chicken Air Fryer Ready Crispy Chicken Wings are as high quality and delicious as restaurant wings.
IDEA
Watching your kids leave the nest is never easy, but with Perdue Air Fryer Ready Crispy Chicken Wings, parents can observe their teens as they take a crucial first step toward independence by learning a crucial life skill—cooking their own meal.
ART DIRECTORS: PIPER OGLETREE, CHARITY CHEN, ULY GARCIA
COPYWRITER: KATE GIEBLER
DIRECTORS OF PHOTOGRAPHY: LEON MEHMETI & DEREK TILT
CAMERA: DAN KINTZ & DEREK TILT
PRODUCER: LEA STARON
EDITOR: ARIANNA TWAY
SOUND: ANDY NOH
Social Videos
TOOLS USED: ADOBE PHOTOSHOP, ADOBE ILLUSTATOR, TEARS
WE PRESENTED THIS AMAZING CAMPAIGN IN NY
We were selected as finalists for the Young Ones Client Pitch competition, where we had the opportunity to present our campaign to a panel of industry professionals and clients. As part of the process, we developed a comprehensive pitch deck and refined our presentation skills. Our campaign, "Because They're Wild!" was created for Perdue Air Fryer Crispy Chicken Wings.
HOW DID WE CREATE THIS AMAZING CAMPAIGN?
Our creative team worked through pre-production, on set, and post-production to bring this campaign to life. We reached out to film students and casted our own talent. We worked directly with the director by creating a director’s deck that included scripts, talent information, character overviews, moodboards, and general inspiration. We then collaborated with the director and producer during the location scout as stand-ins and provided on-set support throughout the shoot. In post, we used an AI voiceover to edit the script against the footage, and later worked with the voice actor over Zoom, giving feedback and guiding different versions of the lines.
DID I MENTION THAT WE CASTED OUR OWN TALENT?
Our talent are real actors! The voice actor, Kasper Michaels, has appeared in The X-Files, The L Word, Honey, I Shrunk the Kids, and more. Our actress for the mom, Maria Barajas, is primarily a Shakespearean theater actress. A friend of mine who’s pursuing acting helped us cast our talent through Backstage.
