MERIT ONE SHOW YOUNG ONES WINNER // FILM & VIDEO SINGLE
ONE SHOW YOUNG ONES PITCH COMPETITION FINALISTS
PERDUE CHICKEN
Get parents with teens to crave Perdue Chicken Air Fryer Ready Crispy Chicken Wings and shift the brand perception that Perdue Chicken Air Fryer Ready Crispy Chicken Wings are as high quality and delicious as restaurant wings.
IDEA
Watching your kids leave the nest is never easy, but with Perdue Air Fryer Ready Crispy Chicken Wings, parents can observe their teens as they take a crucial first step toward independence by learning a crucial life skill—cooking their own meal.
ART DIRECTORS: PIPER OGLETREE, CHARITY CHEN, ULY GARCIA
COPYWRITER: KATE GIEBLER
DIRECTORS OF PHOTOGRAPHY: LEON MEHMETI & DEREK TILT
CAMERA: DAN KINTZ & DEREK TILT
PRODUCER: LEA STARON
EDITOR: ARIANNA TWAY
SOUND: ANDY NOH
Social Videos
TOOLS USED: ADOBE PHOTOSHOP, ADOBE ILLUSTATOR, TEARS
WE PRESENTED THIS AMAZING CAMPAIGN IN NY
My team was as finalists in the Young Ones Client Pitch competition and presented our campaign to a panel of industry professionals and Perdue creative team. We developed the pitch deck and delivered the final presentation.
HOW DID WE CREATE THIS AMAZING CAMPAIGN?
Worked on the campaign from planning through final production. Helped find and cast talent, created materials for the director, supported location scouting and filming, and provided feedback during editing and voiceover recording.
DID I MENTION THAT WE CASTED OUR OWN TALENT?
We worked with professional actors for the campaign and cast talent through Backstage with help from a friend who works in acting.
