The Ask:

Get parents with teens to crave Perdue Chicken Air Fryer Ready Crispy Chicken Wings and shift the brand perception that Perdue Chicken is as high quality and delicious as restaurant wings.

Birdwatching with Perdue.

Watching your kids leave the nest is never easy, but with Perdue Air Fryer Ready Crispy Chicken Wings, parents can observe their teens as they take a crucial first step toward independence by learning a crucial life skill—cooking their own meal.

Merit One Show Young Ones Winner

One Show Pitch Competition Finalists

Social Videos

Case Study

Social Posts

Microsite

Netflix Game

Art Directors: Piper Ogletree, Charity Chen, Uly Garcia

Copywriter: Kate Giebler

Director of Photography: Leon Mehmeti & Derek Tilt

Camera: Dan Kintz & Derek Tilt

Producer: Lea Staron

Editors: Arianna Tway & Dan Kintz

Sound: Andy Noh

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