The Ask:
Expand Fetii’s target market by creating a promotional event to punch our way into the wedding market.
The Disinvitation by Fetii
Weddings often come with the pressure to invite everyone, even the people you’d rather leave off the list. Fetii is giving couples a way out. Fetii is launching a promotional event where couples can get two free Fetii vans for their big day — all they have to do is uninvite that one person they really don’t want at their wedding.
Social Posts
Fetii will post promotional posts for the campaign on their Instagram account.
Microsite
On the Fetii website, people can access the disinvitation template to submit to Fetii.
Social Posts
Fetii will post the winning disinvitations on their Instagram story.
