The Ask:

Expand Life360’s target market by creating awareness and brand love with aging parents.

Livin’360 with Life360.

Aging doesn't mean slowing down, man. Life360 is hittin’ the road with a far-out bus tour for active seniors—spreading peace, love, and safety. We’re groovin’ through towns to show how Life360 keeps families tight, feelin’ alright, and connected through every stage of life. Stay safe, stay close, and keep on Livin’ 360, baby.

Case Study

Social Video

Life360 will post a teaser video on their social media to promote the event.

Email Marketing

After the event, adult children or family members of the active seniors will receive an email from Life360 detailing their route and events, encouraging them to download Life360 Premium.

Life360 Screens

From the email, adult children or family members will be directed to these screens, detailing their elderly parent’s route and events that they took during the Livin’360 bus tour.

Art Directors: Piper Ogletree & Madelyn Haden

Copywriter: Madelyn Haden

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