Expand Life360’s target market by creating awareness and brand love with aging parents.
IDEA
Aging doesn't mean slowing down. Life360 is hittin’ the road with a far-out bus tour for active seniors. We’re groovin’ through towns to show how Life360 keeps families connected through every stage of life.
AD: PIPER OGLETREE & MADELYN HADEN
CW: MADELYN HADEN
Case Study
Social Video
Life360 will post a teaser video on their social media to promote the event.
Email Marketing
After the event, adult children or family members of the active seniors will receive an email from Life360 detailing their route and events, encouraging them to download Life360 Premium.
Life360 Screens
From the email, adult children or family members will be directed to these screens, detailing their elderly parent’s route and events that they took during the Livin’360 bus tour.
