LIFE360
Expand Life360’s target market by creating awareness and brand love with aging parents.
IDEA
Aging doesn't mean slowing down. Life360 is hittin’ the road with a far-out bus tour for active seniors. We’re groovin’ through towns to show how Life360 keeps families connected through every stage of life.
Case Study
Social Video
Life360 will post a teaser video on their social media to promote the event.
Email Marketing
After the event, adult children or family members of the active seniors will receive an email from Life360 detailing their route and events, encouraging them to download Life360 Premium.
Life360 Screens
From the email, adult children or family members will be directed to these screens, detailing their elderly parent’s route and events that they took during the Livin’360 bus tour.
0) Beautiful Splash Screen
1) View the location history of where loved ones have visited
2) See where your love ones are in real time
3) Chat with your loved ones and receive photos from them
4) After the tour is completed, you can view the route history
5) Photos sent from loved ones appear in a widget displayed on your homepage or Apple Watch
TOOLS USED: ADOBE PHOTOSHOP, ADOBE PREMIERE PRO, MINTEL, CANVA, GOGO BOOTS